For retailers, local shops and brands
Your prices per kilo are already being compared. They might as well be accurate.
Every day, shoppers compare the prices per kilo in your aisles with those next door. Aukilo lets you take part, openly: by entering prices yourself or through a data feed.
Publishing your prices and answering reports is free.
Vine tomatoes · per kilo, all formats
The greengrocer comes first because its price per kilo is the lowest — not because it paid.
Before anything else
What cannot be bought here.
That is what earns our users’ trust — and therefore what makes Aukilo worth something to you.
Nobody can pay to rank higher.
Nobody can pay to look cheaper.
Nobody can pay to hide a report, to delay its publication — nor to earn the right to answer it.
Nobody can buy individual user data.
The best price per kilo stays the best price per kilo. Whatever its source.
The base you are compared on
Where our prices come from.
Every price shown carries its origin and its date. Four sources, four distinct labels, never mixed up.
Community reading
Seen on the shelf, backed by a photo of the label, dated and located.
Open database
Recorded in store by the contributors of an open database, published with its store and its date.
Declared by the retailer
Sent by you, shown as such, and open to checks and reports like any other contribution.
National estimate
A statistical benchmark over the last 90 days of readings — never a price anyone can pay.
Product pages also draw on open databases, with attribution. A price leaves the app after twelve months at the latest, a promotion as soon as it ends.
Four benefits
What you gain from it.
Being seen at the right moment
Aukilo users plan their shopping. Your prices and offers show up within their shopping radius, at the moment they decide.
Being compared on accurate data
An outdated or badly recorded price serves you as poorly as it serves us. Your feeds and the community’s readings keep the comparison on your real prices.
Getting credit for your transparency
Answering a report, fixing the issue, having the fix confirmed: all of it is public, dated proof — free, with no subscription of any kind.
Seeing yourself as your customers see you
The Pro Observatory places you per kilo, category by category and area by area — the same unit your customers use in the aisle.
Four use cases
What you can do, starting today.
List your products and prices.
Publishing your prices on Aukilo is free, because every published price makes the comparison fairer for everyone. It is the same pact as for contributors.
Sometimes you are cheaper than the supermarket next door. Enter your prices per kilo, including loose goods and products without a barcode: until a price is in the database, nobody can see it.
Send your catalogues and promotions, national or local, as a file or through your data interface. You decide the scope, and it is displayed as such.
An accurate format means an accurate price per kilo. Correct the weights and product pages of your range: that is the basis on which your references are compared.
“1,240 references sent by the retailer for this store” — so that a selection is never read as a complete picture.
Transparency rule
A price supplied by a retailer carries its origin — “declared by the retailer, on [date]” — and remains open to checks and reports, exactly like a contribution. And a promotion only appears as a deal if it goes below the national average price. A discount off an inflated base is not a discount.
What the user sees
The gap shown is always the gap to the national average price, never the discount you announce.
Your one-off promotions.
Short, local offers, the ones no catalogue carries: “This Tuesday only, 30% off the butcher’s counter.”
The offer is dated, tied to specific stores, labelled “announced by the retailer”, and disappears on its own when it ends. It reaches your customers at the exact moment it is valid — without printing a leaflet.
No paid placement: your promotion submits to the ranking per kilo, never the other way round.
Reports: answer, fix, prove it.
When the community documents a misleading multipack or shrinkflation in your aisles, the information exists — whether you look at it or not. Answering it will never cost you anything.
A right of reply under the report, dated and signed by the retailer.
“Fixed” only appears once confirmed by new readings.
An alert as soon as a verified report concerns one of your stores.
Multi-store dashboard, history, exports, programmatic access.
“The pack of 3 works out at €5.72/kg, the single unit at €5.40/kg on the same shelf.”
by a contributor · store identified
“Display error on the multipack, corrected on the shelf this morning. Thank you for the report.”
Answering is never paid for
Paying has never removed a report, never delayed its publication, and never exempted anyone from one. The professional plan only sells reaction time and follow-up at scale. Pricing on request.
Price-per-kilo position · dry grocery · South Yvelines area
No figures in this mock-up: the values will be filled in when the density of readings allows it.
The Pro Observatory.
Aggregated, anonymised indicators drawn from the readings: how your price per kilo sits by category and by area, how it moves over time, how formats differ.
Where I stand, category by category, in my catchment area.
How my formats compare per kilo, and what the pack-size history says about my category.
Anonymised aggregates only. Never an individual data point, never any user targeting. Pricing on request.
One way in
Write to us.
No account to create, no logged-in area at this stage: we want real conversations first. The tooling — submission portal, dashboard — comes next.
What we need in your message
Your banner or your shop, and the stores concerned — a town, an address, or “all our locations”.
What you would like to do: publish prices, send a catalogue, correct a product page, answer a report.
A professional contact and, if you have one, the form your data already exists in.
Your details are used only to reply to you.