Press resources
Writing about Aukilo, with sources to back it.
The story in three lengths, our commitments, high-resolution visuals and dated figures. For anything else, we reply within 2 working days.
ZIP archive · logos, screenshot, brand guidelines and the texts on this page
The story
Three lengths, one single point.
Copy as is. Each version stands on its own, without the previous one.
In one sentence
Aukilo is a French app that brings every price back to a single unit — the kilo, the litre or the item — to make comparable products that packaging deliberately makes incomparable.
In one paragraph
Aukilo is a French mobile app that brings every price back to a single unit, to make comparable products that packaging deliberately makes incomparable. Prices come from readings taken in store, shown as such: those of Aukilo users, backed by a photo of the label and then checked by others, and those published in open databases by their contributors. Every price carries its store, its date and its origin. The app is free for everything that tells you whether a price is expensive; an optional subscription (a fee of your choice: €10, €15 or €20 a year) splits the shopping list across retailers automatically — or builds it from a single sentence, with the shopping assistant.
In ten lines
The price on the shelf does not tell you the real price. Between a pack of three, a refill and a large format, the only comparable figure is the price per kilo — and it is the one we read the least.
Aukilo brings everything back to that unit. The app groups the formats of one product, shows their price per kilo, and flags the cases where buying more costs more. The pack-size history documents quantity cuts at an unchanged price — shrinkflation: when a pack gets smaller and the label does not move, the trace stays.
Prices come from readings taken in store: those of the community — label photographed, dated, located, checked by other members — and those published in open databases by their contributors, identified as such. No source buys its place: there is no sponsored ranking, no paid placement, and no agreement to leave a price unpublished.
The model: free to know whether a price is expensive, paid to organise your shopping accordingly. Aukilo is independent of retailers, ad-free, and sells no individual data.
Our commitments
Four rules, no exceptions.
They hold for the general public as much as for retailers. Every page of the site, every professional offer is built inside these four constraints.
Independent
No retailer shareholder in the company.
Ad-free
No banner, no placement, no sponsored content.
No paid ranking
No promotion, no hidden price, whatever the source.
Personal data never sold
No individual data passed on. Anonymised aggregates only.
Key figures
Up to date, or not published.
+3 MProducts listed in Europe
+260,000Prices recorded in store (open databases and contributors)
116,583Food shops mapped in France
Up to 3 yearsPrice and pack-size history
FranceHead office
No figure is estimated or extrapolated — an indicator that is not available is not published.
Resources
Logos, colours, screenshots.
Palette & typefacesThe ones used in the app
Coral#FF5E1A
Ink#1A1512
Sand#F4EDE0
Cream#FEF8F1
Mint#2EA88A
Sun#F5B700
Berry#C4266B
AaBricolage Grotesqueheadings and prices
AaGeistbody text

The logo is not recoloured, not tilted, and not placed on a busy photo: a flat colour from the palette, or white. Need a format, a visual or a screenshot that is not on this page? Ask us, reply within 2 working days.
Wording
How we talk about Aukilo.
Whenever savings come up: the amounts are gaps spotted on recorded prices, not a guarantee at the till.
What we say
- “The first price-per-kilo community in France”
- “A label reader”
- “Prices recorded in store, dated and verified”
- “Data sent by retailers, published after verification”
- “An optimisation scenario is a suggestion”
What we do not write
- “Comparison site” in visible copy
- “Thanks to AI”, “our algorithm” — “AI” only applies to the shopping assistant
- A savings percentage that cannot be read in the app
- A prescriptive store recommendation
- A promise of savings at the till
Press contact
A question, an interview, a figure?
Reply within 2 working days. We can provide aggregated extracts on a category or an area for a specific story — never individual data.
